In today’s crowded market, having a website isn’t enough. Having social media isn’t enough. Sending emails can be expensive and frustrating. There’s a ton of noise, and very few signals get through.
The secret is that you don’t need a Nike-sized budget if you use what you have creatively and strategically. You need a plan, a scientific approach, some stylish graphics that grab attention, and a story to tell. That’s my jam. I love it all.
I’ve been designing and developing online marketing for over 20 years. Lots of people have. But I’m an odd bird. I like to look at art analytically. I like to find out how things work, and why.
I approach design with data, and data with design. Neither can be effective without the other. Pretty graphics without any measurement are just hit or miss. You never know why something worked, or why something doesn’t, if you’re not measuring and testing.
Do you have a puzzle that you’re trying to figure out? Is your website driving you nuts? Does your social media strategy feel like you’re just shouting into the abyss? Is your email marketing well-meaning but pretty much useless? Let’s chat. I’d love to figure it out with you.